August 18, 2009

The Future of Search: Social Relevancy Rank


FriendFeed has recently launched a search feature, and so Facebook search must be coming soon.


Real-time Web search (of streams of activities) is a hot topic right now. Everyone, including Google and Microsoft, recognizes the value of using trusted contacts as filters. What was once called social search is now called real-time search, but this time it will really happen. First, it will be applied to streams and then to the Web in general.

What we are about to get is a Social Relevancy Rank. Whenever you search streams of activity, the results will be ordered not chronologically but by how relevant each is to you based on your social graph. That is, people who matter more to you will bubble up. How does this work? Well, there will be a formula, just as there is a formula for Page Rank.

Solution 101: Rank by Friends and People You Follow

Here is an idea so obvious that it is surprising Twitter has not implemented it already: front-load search results with people you follow. When you search for, say, "Wilco" on Twitter today, the results are in the chronological order. That is not really relevant because you do not know who most of these people are. But if instead you could see people you follow, the search results would be much more useful.

This is not possible on Twitter today, but it already works great on FriendFeed. There, results are filtered or ranked based your social graph. This is not difficult for FriendFeed to do because, on the one hand, it knows who you care about and, on the other, it applies its advanced feed search technology to your social graph:

This sounds awesome, but there is a problem. "Wilco" works well as a query because the band has just released a new album, but many other queries would return no results. Simply put, your friends on Facebook and people you follow on Twitter can't possibly have an opinion on every topic you may be interested in. This is a problem of sparse data: trusted opinions are scarce.

Small Worlds and Taste Neighbors

To solve the problem of sparse data, we need more data... obviously. One possible solution is to incorporate other sources that you trust (i.e. broaden your social graph). As a next step, search results could rank people you may not be directly following but who are being followed by people you follow. Or in Facebook-speak, friends of friends. You could argue that you are not familiar with their opinions and so cannot yet trust them, but given the small world phenomenon, their contributions are often just as valuable.

Another step could be to include people with similar tastes, so-called taste neighbors. This approach is common among vertical social networks such as Last.fm, Flixster, and Goodreads. These networks have ideas about which people, other than your friends, are like you. However, this is a costly calculation and takes time. In order for Twitter to do something like this, it would have to compare people based on links or perform semantic analyses of tweets over time. Yet even though this is a difficult problem, it will be solved in time.

The Influencers and the Crowd

Aside from using the "second degree" of your social graph or taste neighbors, a Social Relevancy Rank could front-load influencers. In the absence of any other metric, someone who is followed by hundreds of thousands of users is likely more relevant to you than someone you don't know at all. Using number of followers as a weight might be a good way to order the rest of the activity stream.

In general, combing through countless tweets from strangers is not terribly useful anyway. Just as people have stopped looking at anything beyond the first page of results on Google, sifting through pages of tweets in chronological order gets tedious quickly. What needs to be incorporated into the Social Relevancy Rank is the aggregate sentiment of the crowd: a score that tells you yay or nay and gives you an opportunity to drill into more results if you choose.

The Quest for the Perfect Filter

There is no such thing as a perfect formula. Even Page Rank isn't perfect. Yet we all use it and find it useful. Much as Page Rank has been adapted and tuned to search the web, Social Relevancy Rank will evolve over time to help us make sense of endless streams of activity. This ranking will have a profound impact on how we tap into our friends' opinions.

It will change the face of general Web searches in time, too. Today, results are automatically ranked by relevancy and freshness. Once Social Relevancy Rank is factored in, search results will be re-ordered based on social relevancy.

Related articles:

http://globalblognetwork.blogspot.com/2009/07/technorati-to-launch-twittorati.html

http://globalblognetwork.blogspot.com/2009/05/google-unveils-new-search-features.html

http://globalblognetwork.blogspot.com/2009/05/twitter-search-to-index-pages-and.html

http://globalblognetwork.blogspot.com/2009/05/yahoo-upgrades-search-engine.html

http://globalblognetwork.blogspot.com/2009/05/search-sucks-and-microsoft-is-almost.html

http://globalblognetwork.blogspot.com/2009/05/searching-for-meaning-of-bing.html

http://globalblognetwork.blogspot.com/2009/05/microsoft-must-buy-twitter-msft.html

http://globalblognetwork.blogspot.com/2009/05/ballmer-on-bing-economy-and-more.html

http://globalblognetwork.blogspot.com/2009/07/china-google-and-pornography.html

http://globalblognetwork.blogspot.com/2009/05/google-they-might-be-little-evil.html

http://globalblognetwork.blogspot.com/2009/05/wolfram-alpha-has-google-attention.html

http://globalblognetwork.blogspot.com/2009/07/26-people-who-mislead-you-on-twitter.html

http://globalblognetwork.blogspot.com/2009/07/ballmer-all-traditional-content-will-be.html

http://globalblognetwork.blogspot.com/2009/07/rate-of-tweets-per-second-doubles.html

http://globalblognetwork.blogspot.com/2009/07/google-unveils-sms-service-for-africa.html

http://globalblognetwork.blogspot.com/2009/07/yahoo-ceo-stop-comparing-us-to-google.html

http://globalblognetwork.blogspot.com/2009/06/future-of-facebook-usernames.html

http://globalblognetwork.blogspot.com/2009/06/googles-schmidt-rips-microsofts-bing.html

http://globalblognetwork.blogspot.com/2009/06/history-and-future-of-computer-memory.html

http://globalblognetwork.blogspot.com/2009/07/kosmix-tries-to-avoid-google-search.html

http://globalblognetwork.blogspot.com/2009/07/dispute-finder-intel-program-finds.html

Source:

http://www.readwriteweb.com/archives/future_of_search_social_relevancy_rank.php

Tags:

FriendFeed search feature, Facebook search, real-time Web search, Google, Twitter, Twitter search, PageRank, Microsoft, trusted contacts as filters, social search, Global IT News, Social Relevancy Rank, metrics,

Posted via email from Global Business News

August 14, 2009

Disorderly Genius: How Chaos Drives The Brain

HAVE you ever experienced that eerie feeling of a thought popping into your head as if from nowhere, with no clue as to why you had that particular idea at that particular time? You may think that such fleeting thoughts, however random they seem, must be the product of predictable and rational processes. After all, the brain cannot be random, can it? Surely it processes information using ordered, logical operations, like a powerful computer?

Actually, no. In reality, your brain operates on the edge of chaos. Though much of the time it runs in an orderly and stable way, every now and again it suddenly and unpredictably lurches into a blizzard of noise.

Neuroscientists have long suspected as much. Only recently, however, have they come up with proof that brains work this way. Now they are trying to work out why. Some believe that near-chaotic states may be crucial to memory, and could explain why some people are smarter than others.

In technical terms, systems on the edge of chaos are said to be in a state of "self-organised criticality". These systems are right on the boundary between stable, orderly behaviour - such as a swinging pendulum - and the unpredictable world of chaos, as exemplified by turbulence.

The quintessential example of self-organised criticality is a growing sand pile. As grains build up, the pile grows in a predictable way until, suddenly and without warning, it hits a critical point and collapses. These "sand avalanches" occur spontaneously and are almost impossible to predict, so the system is said to be both critical and self-organising. Earthquakes, avalanches and wildfires are also thought to behave like this, with periods of stability followed by catastrophic periods of instability that rearrange the system into a new, temporarily stable state.

Self-organised criticality has another defining feature: even though individual sand avalanches are impossible to predict, their overall distribution is regular. The avalanches are "scale invariant", which means that avalanches of all possible sizes occur. They also follow a "power law" distribution, which means bigger avalanches happen less often than smaller avalanches, according to a strict mathematical ratio. Earthquakes offer the best real-world example. Quakes of magnitude 5.0 on the Richter scale happen 10 times as often as quakes of magnitude 6.0, and 100 times as often as quakes of magnitude 7.0.

These are purely physical systems, but the brain has much in common with them. Networks of brain cells alternate between periods of calm and periods of instability - "avalanches" of electrical activity that cascade through the neurons. Like real avalanches, exactly how these cascades occur and the resulting state of the brain are unpredictable.

It might seem precarious to have a brain that plunges randomly into periods of instability, but the disorder is actually essential to the brain's ability to transmit information and solve problems. "Lying at the critical point allows the brain to rapidly adapt to new circumstances," says Andreas Meyer-Lindenberg from the Central Institute of Mental Health in Mannheim, Germany.

Disorder is essential to the brain's ability to transmit information and solve problems


The idea that the brain might be fundamentally disordered in some way first emerged in the late 1980s, when physicists working on chaos theory - then a relatively new branch of science - suggested it might help explain how the brain works.

The focus at that time was something called deterministic chaos, in which a small perturbation can lead to a huge change in the system - the famous "butterfly effect". That would make the brain unpredictable but not actually random, because the butterfly effect is a phenomenon of physical laws that do not depend on chance. Researchers built elaborate computational models to test the idea, but unfortunately they did not behave like real brains. "Although the results were beautiful and elegant, models based on deterministic chaos just didn't seem applicable when looking at the human brain," says Karl Friston, a neuroscientist at University College London. In the 1990s, it emerged that the brain generates random noise, and hence cannot be described by deterministic chaos. When neuroscientists incorporated this randomness into their models, they found that it created systems on the border between order and disorder - self-organised criticality.


More recently, experiments have confirmed that these models accurately describe what real brain tissue does. They build on the observation that when a single neuron fires, it can trigger its neighbours to fire too, causing a cascade or avalanche of activity that can propagate across small networks of brain cells. This results in alternating periods of quiescence and activity - remarkably like the build-up and collapse of a sand pile.

Neural avalanches

In 2003, John Beggs of Indiana University in Bloomington began investigating spontaneous electrical activity in thin slices of rat brain tissue. He found that these neural avalanches are scale invariant and that their size obeys a power law. Importantly, the ratio of large to small avalanches fit the predictions of the computational models that had first suggested that the brain might be in a state of self-organised criticality (The Journal of Neuroscience, vol 23, p 11167).


To investigate further, Beggs's team measured how many other neurons a single cell in a slice of rat brain activates, on average, when it fires. They followed this line of enquiry because another property of self-organised criticality is that each event, on average, triggers only one other. In forest fires, for example, each burning tree sets alight one other tree on average - that's why fires keep going, but also why whole forests don't catch fire all at once.


Sure enough, the team found that each neuron triggered on average only one other. A value much greater than one would lead to a chaotic system, because any small perturbations in the electrical activity would soon be amplified, as in the butterfly effect. "It would be the equivalent of an epileptic seizure," says Beggs. If the value was much lower than one, on the other hand, the avalanche would soon die out.


Beggs's work provides good evidence that self-organised criticality is important on the level of small networks of neurons. But what about on a larger scale? More recently, it has become clear that brain activity also shows signs of self-organised criticality on a larger scale.


As it processes information, the brain often synchronises large groups of neurons to fire at the same frequency, a process called "phase-locking". Like broadcasting different radio stations at different frequencies, this allows different "task forces" of neurons to communicate among themselves without interference from others.


The brain also constantly reorganises its task forces, so the stable periods of phase-locking are interspersed with unstable periods in which the neurons fire out of sync in a blizzard of activity. This, again, is reminiscent of a sand pile. Could it be another example of self-organised criticality in the brain?


In 2006, Meyer-Lindenberg and his team made the first stab at answering that question. They used brain scans to map the connections between regions of the human brain and discovered that they form a "small-world network" - exactly the right architecture to support self-organised criticality.


Small-world networks lie somewhere between regular networks, where each node is connected to its nearest neighbours, and random networks, which have no regular structure but many long-distance connections between nodes at opposite sides of the network (see diagram). Small-world networks take the most useful aspects of both systems. In places, the nodes have many connections with their neighbours, but the network also contains random and often long links between nodes that are very far away from one another.


For the brain, it's the perfect compromise. One of the characteristics of small-world networks is that you can communicate to any other part of the network through just a few nodes - the "six degrees of separation" reputed to link any two people in the world. In the brain, the number is 13.

Meyer-Lindenberg created a computer simulation of a small-world network with 13 degrees of separation. Each node was represented by an electrical oscillator that approximated a neuron's activity. The results confirmed that the brain has just the right architecture for its activity to sit on the tipping point between order and disorder, although the team didn't measure neural activity itself (Proceedings of the National Academy of Sciences, vol 103, p 19518).

That clinching evidence arrived earlier this year, when Ed Bullmore of the University of Cambridge and his team used brain scanners to record neural activity in 19 human volunteers. They looked at the entire range of brainwave frequencies, from 0.05 hertz all the way up to 125 hertz, across 200 different regions of the brain.

Power laws again

The team found that the duration both of phase-locking and unstable resynchronisation periods followed a power-law distribution. Crucially, this was true at all frequencies, which means the phenomenon is scale invariant - the other key criterion for self-organised criticality.

What's more, when the team tried to reproduce the activity they saw in the volunteers' brains in computer models, they found that they could only do so if the models were in a state of self-organised criticality (PLoS Computational Biology, vol 5, p e1000314). "The models only showed similar patterns of synchronisation to the brain when they were in the critical state," says Bullmore.

The work of Bullmore's team is compelling evidence that self-organised criticality is an essential property of brain activity, says neuroscientist David Liley at Swinburne University of Technology in Melbourne, Australia, who has worked on computational models of chaos in the brain. But why should that be? Perhaps because self-organised criticality is the perfect starting point for many of the brain's functions.

The neuronal avalanches that Beggs investigated, for example, are perfect for transmitting information across the brain. If the brain was in a more stable state, these avalanches would die out before the message had been transmitted. If it was chaotic, each avalanche could swamp the brain.

At the critical point, however, you get maximum transmission with minimum risk of descending into chaos. "One of the advantages of self-organised criticality is that the avalanches can propagate over many links," says Beggs. "You can have very long chains that won't blow up on you."

Self-organised criticality also appears to allow the brain to adapt to new situations, by quickly rearranging which neurons are synchronised to a particular frequency. "The closer we get to the boundary of instability, the more quickly a particular stimulus will send the brain into a new state," says Liley.

It may also play a role in memory. Beggs's team noticed that certain chains of neurons would fire repeatedly in avalanches, sometimes over several hours (The Journal of Neuroscience, vol 24, p 5216). Because an entire chain can be triggered by the firing of one neuron, these chains could be the stuff of memory, argues Beggs: memories may come to mind unexpectedly because a neuron fires randomly or could be triggered unpredictably by a neuronal avalanche.


The balance between phase-locking and instability within the brain has also been linked to intelligence - at least, to IQ. Last year, Robert Thatcher from the University of South Florida in Tampa made EEG measurements of 17 children, aged between 5 and 17 years, who also performed an IQ test.

The balance between stability and instability in the brain has been linked with intelligence, at least as measured by scores on an IQ test

He found that the length of time the children's brains spent in both the stable phase-locked states and the unstable phase-shifting states correlated with their IQ scores. For example, phase shifts typically last 55 milliseconds, but an additional 1 millisecond seemed to add as many as 20 points to the child's IQ. A shorter time in the stable phase-locked state also corresponded with greater intelligence - with a difference of 1 millisecond adding 4.6 IQ points to a child's score (NeuroImage, vol 42, p 1639).

Thatcher says this is because a longer phase shift allows the brain to recruit many more neurons for the problem at hand. "It's like casting a net and capturing as many neurons as possible at any one time," he says. The result is a greater overall processing power that contributes to higher intelligence.

Hovering on the edge of chaos provides brains with their amazing capacity to process information and rapidly adapt to our ever-changing environment, but what happens if we stray either side of the boundary? The most obvious assumption would be that all of us are a short step away from mental illness. Meyer-Lindenberg suggests that schizophrenia may be caused by parts of the brain straying away from the critical point. However, for now that is purely speculative.

Thatcher, meanwhile, has found that certain regions in the brains of people with autism spend less time than average in the unstable, phase-shifting states. These abnormalities reduce the capacity to process information and, suggestively, are found only in the regions associated with social behaviour. "These regions have shifted from chaos to more stable activity," he says. The work might also help us understand epilepsy better: in an epileptic fit, the brain has a tendency to suddenly fire synchronously, and deviation from the critical point could explain this.


"They say it's a fine line between genius and madness," says Liley. "Maybe we're finally beginning to understand the wisdom of this statement."

Related articles:

http://globaldevelopmentnews.blogspot.com/2009/07/to-run-better-start-by-ditching-your.html

http://globaldevelopmentnews.blogspot.com/2009/07/space-tourism-celebrates-5-year.html

http://globaldevelopmentnews.blogspot.com/2009/07/sperm-created-from-stem-cells.html

http://globaldevelopmentnews.blogspot.com/2009/07/introducing-augemented-reality.html

http://globaldevelopmentnews.blogspot.com/2009/06/old-people-may-be-immune-to-swine-flu.html

http://globaldevelopmentnews.blogspot.com/2009/06/harvesting-water-from-air.html

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http://globaldevelopmentnews.blogspot.com/2009/06/gay-penguin-pair-raising-chick.html

http://globaldevelopmentnews.blogspot.com/2009/05/10-strange-species-discovered-last-year.html

http://globaldevelopmentnews.blogspot.com/2009/05/europe-fastest-supercomputer-unveiled.html

http://globaldevelopmentnews.blogspot.com/2009/05/giant-blob-found-deep-beneath-nevada.html

http://globaldevelopmentnews.blogspot.com/2009/05/neurologist-offers-guide-to-healthier.html

http://globaldevelopmentnews.blogspot.com/2009/05/robot-takes-over-tokyo-classroom.html

http://globaldevelopmentnews.blogspot.com/2009/05/next-age-of-discovery.html

Tags:

phase-shifting, social behaviour, IQ, EEG measurements, Meyer-Lindenberg, Power laws, self-organised criticality, "power law" distribution, epilepsy, "phase-locking", Global Development News,

Source:

http://www.newscientist.com/article/mg20227141.200-disorderly-genius-how-chaos-drives-the-brain.html?full=true

Posted via email from Global Business News

August 11, 2009

Five More Search Tools You Should Know


Have you ever needed to see the search results for another city — maybe because you want to see what PPC ads are shown somewhere else?

Have you ever needed to see search results from a different country, or in a different language? Maybe you’re into real time search, and you’d love a place to find the latest photos and videos being shared on Twitter. Or perhaps you’re planning a vacation abroad, but you’re not sure when is the best time to visit Europe.

It’s time again for another roundup of the latest and greatest search tools and search engines, and in this article, I’ll share five such sites that will answer the above questions (and more). This is the fourth in my occasional series profiling under-the-radar search tools. Links to the previous three are at the end of this article.

SearchMuffin

Look, I don’t name ‘em, I just use ‘em and write about ‘em if they’re cool. And this one is SearchMuffin has a simple premise: Type in a keyword and choose a city from the dropdown menu, and it’ll show you the Google search results that match. Think of it as a sort of geo-targeted competitive research/PPC research tool. It’s about the easiest way I know of to see the PPC ads that appear in other cities.

And best of all, it’s not just limited to major U.S. cities; at the moment, there are 262 choices in the dropdown menu, including such non-metropolises as Roseville, California, and Arvada, Colorado. (No disrespect intended to Rosevillites and Arvadians.)

Glearch

Let’s expand our horizons beyond 262 U.S. cities. What if you needed to quickly see some search results from other countries and/or other languages? Glearch (again, I don’t name ‘em) is an international meta search engine that lets you search by country, by language, and/or by search engine. You can take those three options and customize each to build just the query you want.

Roooby

We’ve written a fair amount about real time search in the past few months, but we haven’t focused too much on the visual element — people posting photos and videos of what they’re doing now. Roooby is one of several real time search engines that capture media, but one of the few that surface both photos and videos. (Although, to be frank, Roooby could do a better job of finding videos by scanning sites such as Qik.com, TwitVid.io, and others that host live video.)

Roooby isn’t the only player in this space. TwitCaps, TwitPicGrid, Pingwire, and Twicsy offer similar real time image search engines.

Spezify

Speaking of media and images, here’s the most visual search tool I’ve ever seen: Spezify. The best way I can describe it is a sort of visual meta search engine. It pulls in results from Yahoo, Bing, Twitter, Flickr, YouTube, and even eBay and Amazon to create a fairly stunning search results page.

This is serious eye candy. There’s a settings page where you can choose the sources and types of content (images, text, video) you want included. But to be frank, the focus on visuals means the search results have no context whatsoever. You can move vertically and horizontally through the results, but you have no idea why you’re seeing what you’re seeing. It’s innovative to be sure, but for this searcher, it’s too lacking in functionality.

Joobili

Finally, here’s one for our readers in Europe, or for our readers traveling to Europe. It’s called Joobili, and it’s a travel/event search engine with a twist: Rather than telling the search engine what you want to do or where you want to go, you tell it when. There’s a cool date-based slider on the home page to get you started, and once you’re in the results, Joobili lets you see results based on categories (Arts, Sport, Nature, etc.), by country, or by keyword.

If you create an account, Joobili will let you save events to a wish list or a “went” list. You can also rank events to help other users make decisions on what to do and where to go. It’s a clever approach, but as I hinted above, it only covers Europe.

Related articles:

http://globalblognetwork.blogspot.com/2009/07/technorati-to-launch-twittorati.html

http://globalblognetwork.blogspot.com/2009/05/google-unveils-new-search-features.html

http://globalblognetwork.blogspot.com/2009/05/twitter-search-to-index-pages-and.html

http://globalblognetwork.blogspot.com/2009/05/yahoo-upgrades-search-engine.html

http://globalblognetwork.blogspot.com/2009/05/search-sucks-and-microsoft-is-almost.html

http://globalblognetwork.blogspot.com/2009/05/searching-for-meaning-of-bing.html

http://globalblognetwork.blogspot.com/2009/05/microsoft-must-buy-twitter-msft.html

http://globalblognetwork.blogspot.com/2009/05/ballmer-on-bing-economy-and-more.html

http://globalblognetwork.blogspot.com/2009/07/china-google-and-pornography.html

http://globalblognetwork.blogspot.com/2009/05/google-they-might-be-little-evil.html

http://globalblognetwork.blogspot.com/2009/05/wolfram-alpha-has-google-attention.html

http://globalblognetwork.blogspot.com/2009/07/26-people-who-mislead-you-on-twitter.html

http://globalblognetwork.blogspot.com/2009/07/ballmer-all-traditional-content-will-be.html

http://globalblognetwork.blogspot.com/2009/07/rate-of-tweets-per-second-doubles.html

http://globalblognetwork.blogspot.com/2009/07/google-unveils-sms-service-for-africa.html

http://globalblognetwork.blogspot.com/2009/07/yahoo-ceo-stop-comparing-us-to-google.html

http://globalblognetwork.blogspot.com/2009/06/future-of-facebook-usernames.html

http://globalblognetwork.blogspot.com/2009/06/googles-schmidt-rips-microsofts-bing.html

http://globalblognetwork.blogspot.com/2009/06/history-and-future-of-computer-memory.html

http://globalblognetwork.blogspot.com/2009/07/kosmix-tries-to-avoid-google-search.html

http://globalblognetwork.blogspot.com/2009/07/dispute-finder-intel-program-finds.html

Source:

http://searchengineland.com/five-more-search-tools-july09-22766

Tags:

TwitCaps, TwitPicGrid, Pingwire, Twicsy, real time image search engines, Spezify, SearchMuffin, Glearch, Joobili, Roooby, real-time Web search, Google, Twitter search, PageRank, Yahoo, Bing, Twitter, Flickr, YouTube, eBay, Amazon, Qik.com, TwitVid.io,

Posted via email from Global Business News

August 9, 2009

Best Practices for Reputation Management in a Crisis


Ok, so the proverbial cow-flap has hit the golden fan. Page 1 of Google-unpersonalized now sports damning rhetoric about you for searches related to brand and product categories. It could cost tens of millions in reputation damage. Take a deep breath, gather wits, drink some decaf’ and ride into town, let’s get started defending your brand.

First here’s a word about fancy reputation monitoring tools. We love em’. However know that they’re potentially awesome and ruinous all at the same time. It’s just too easy to feel safe when paying 7K a year for a catch-all tool.

The coverage doesn’t mean anything if one doesn’t monitor the appropriate grid of keyword threats. Automated aggregation while essential, sometimes empowers under-trained users to be more efficient mechanisms to miss critical buzz. To be fair, sometimes specialized filtering available on high-end tools catches some “finds” from amidst the noise which otherwise might have been missed. We don’t mean to minimize the importance of advanced monitoring tools.

The method prescribed herein is essential, at minimum as a free check-sum to paid tools. The keyword grid concept is critical no matter how one monitors. No matter the monitoring method, ultimately we only trust humans to filter inbound alert feeds so we’d never give this “hand” method up. Since fancy tools for the most part depend on the same sources as free alerts, often we receive notifications faster.

Ok, there’s quick work to be done. Here’s 8 crucial steps we suggest clients take immediately when reputation management disaster triage is called for:

1-Define Filtered KW Monitoring Grid
Even if you’ve already got a comprehensive monitoring grid overall, it’s important to set up segmented alerts which filter from day-to-day brand buzz noise. We assume that someone is already monitoring alerts along the lines of ["brand sucks"] ["hate brand"], etc…

The starting point for any reputation defense is knowing what keyword searches to monitor and defend. Look for basic associations. Say the matter at hand is an FDA recall of chocolates which concerns your brand. Assume that there is 1 common misspelling of your brand and 2 of chocolate. In reality there are several other common misspellings for chocolate.

We’re looking for filtered trigger-phrases. The specialized keyword monitoring grid might look like for a chocolate recall scenario: ["brand recall"] ["brandMisspelling recall"] ["brand FDA"] ["brandMisspelling FDA"]

["brand chocolate"] ["brandMisspelling chocolate"] ["brand chocolates"] ["brandMisspelling chocolates"] ["chocolate recall" ["chocolates recall"]

["brand chocolat"] ["brandMisspelling chocolat"] ["brand chocolats"] ["brandMisspelling chocolats"] ["chocolat recall" ["chocolats recall"]

["brand chocolate"] ["brandMisspelling chocolate"] ["brand chocolates"] ["brandMisspelling chocolates"] ["chocolate recall" ["chocolates recall"].

["brand choclate"] ["brandMisspelling choclate"] ["brand choclates"] ["brandMisspelling choclates"] ["choclates recall" ["choclates recall"].

Since keyword associations are a big part of SEO, your in-house or agency SEO company can help you formulate the grid. Also use these keywords to set up fancy tools.

2-Set Up Nearly Real-time Alerts By Email
Start with Google.com/alerts and set up your monitoring grid. Put each keyword praise in quotation marks, which means that all words in comprising the keyphrase must be present on a page’s ranking attributes. Choose “As they happen” and “comprehensive,” which means alerts come nearly real-time across all verticals (blogs, news, images, etc…) Google indexes.

For Twitter aimClear uses the paid version of TweetBeep, which offers a 15 minute email alerts when any keywords are tweeted. There is no need to use quotes because the setup admin has recall great match type options (All of these words, Any of these words, None of these words, None of these words) There’s also other sweet demographic targeting features for nearly real-time Twitter alerts.

Facebook, LinkedIn, Forums and other walled gardens present different and difficult challenges. Such communities only allow selective content nodes of their sites to index in Google. This means you can incur lots of damage amongst hundreds of millions of users–and never see it in Google.

We suggest a daily hand-monitoring protocol in each walled garden community, where an actual user has a look at whatever internal SERPs, chatter and other bad talk can occur amongst users. Specific methods vary. Some communities can successfully be scraped and reduced to a feed by a bot after feigned login. Be careful not to violate any terms of service.

3-Setup Real-Time Alerts
For Twitter use TweetDeck, which is real-time after a minimal amount of transient API delays. After all the Twitter API at this writing is free, which means they don’t offer any quality of service guarantee.

With real-time alerts comes the need for real-time monitoring. During the teeth of any crises, where a 15 minute TweetBeep alert by email just wont do, have a smart marketing employee watch TweetDeck for main associations. For other walled garden communities, have a user logged in and watching.

4-Take Inventory of Web Assets
Reputation management is all about Universal SERPs that are friendly. You’ll want to leverage (potentially re-optimize) all available assets you control or own including YouTube videos, images wherever they are posted, blogs, feeds accepted into GoogleNews, sites, pages, social media profiles like Digg & Twitter, existing walled garden profiles, .pdfs, anything online you control or own. Organize them for your search team to evaluate and utilize.

5- Take Inventory of Other Digital Assets

Got any print-only owner’s manuals, white papers, spreadsheets, docs or technical specifications? How about videos from the last sales convention? Perhaps there is an offline archive of this year’s press releases. Ask “Is there any offline content whatsoever which could be leveraged in the SERPs online?” Organize them for your search team to evaluate and utilize.

6-Implement Daily SERPs Hand Monitoring
Create a daily SERPs Hand monitoring worksheet and watch it at least 2X a day. It does not take long to cycle though the filtered keyword grid. don’t forget to search unpersonalized so the SERPs you see don’t reflect your personal preferences.

Watch for threatening content, including any opportunistic PPC predators like ambulance chasing attorneys or competitors attempting to capitalize on misfortune. Though some news results might hurt, some or most of them will drop off in time. Watch for permanent artifacts like NY Times, Washington Post or FDA.gov, content likely to remain after the event is over.

7- Start Daily Buzz & Content Log
Any new content should be reviewed and logged. Watch for and flag misinformation, predatory content network ads and bad editorial content. Walled garden content goes here as does a summary of Tweets, bloggers and threatening users.

8- Define Stakeholders Who Gets Notified Under What Circumstances
Many projects have multiple in-house and consultant agencies which include PR, legal, marketing, C-level executives, advertising, etc…Each party is charged with protecting a certain aspect of the mother ship’s well being. Create a list of clearly defined boundaries for who gets called at 3AM on Thursday morning, who can wait until the next work day, what reports are weekly and every applicable in-between. This is best accomplished by a council meeting of stakeholders.

Forewarned is Forearmed

There is every kind of crackpot on the Internet, real loonies. Also bad things happen to great companies. It’s best to have your defense in place before the crises hits, a social media security system if you will.

When push comes to shove and you’re exposed, take these 8 steps as a starting place to empower your search and social teams. The 9th crucial priority is “response and management,” an entirely different animal than monitoring. The way a each individual company responds to PR danger is highly personal to the entity at risk. Take a deep breath, don’t panic and set gird your loins for best brand defense.

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http://globalitnews.blogspot.com/2009/06/first-twitter-arrest.html

http://globalitnews.blogspot.com/2009/06/dell-is-monetizing-twitter.html

http://globalitnews.blogspot.com/2009/06/us-asks-twitter-to-stay-online-because.html

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http://globalblognetwork.blogspot.com/2009/07/hedge-funds-betting-twitter-will-give.html

Source:

http://www.aimclearblog.com/2009/07/13/reputation-management-crises-8-crucial-priorities/

Tags:

Tweets, press, bloggers, keywords, seo, Twitter, aimClear, TweetBeep, Google alerts, SERP’s, Facebook, LinkedIn, Forums, walled gardens, Global Best Practice Technology, TweetBeep alert, TweetDeck, Web Assets, Universal SERPs, YouTube, blogs, feeds, GoogleNews, sites, pages, social media profiles, Digg, Digital Assets,

Posted via email from Global Business News

August 6, 2009

Rock Band Network Lets Anyone Upload Their Music


MTV Games and Harmonix are opening up the Rock Band music store to everyone later this year. The Rock Band Network allows any artist to upload and price their own tracks for users to download from the game's music store.

According to a report from Billboard, that service will launch sometime this year for the Xbox 360 versions of Rock Band, with plans to bring those "popular tracks" to the PlayStation 3 and Wii versions "eventually." Artists can submit their songs to a group of "Harmonix-trained freelance game developers" who will prep the tracks for use in game.

Artists can price their songs between 50 cents and $3, netting 30% of track sales. Rock Band owners will be able to preview Rock Band Network songs before they purchase.

MTV Games senior VP Paul DeGooyer says the Rock Band Network features a "set of serious professional tools to allow people on the front line of writing and recording songs to completely control their destiny with respect to interactive products and then giving them direct access to the download store."

Those tools are expected to enter a public beta program in August. A preview web site for creators has just been launched. There's a good reason the Rock Band Network will be initially available only to Xbox 360 users. Harmonix and MTV Games are relying on Microsoft's Creators Club and the company's XNA development platform to handle the development of artist uploaded track to something that's playable in Rock Band.

The new artist network is Harmonix's answer to Activision's "GH Tunes," the music creation and marketplace tools that launched with Guitar Hero World Tour.

Harmonix CEO Alex Rigopulos said that his company would take a "radically different approach" to user song uploads. It's different, that's for sure. And it'll likely go a long way to helping Harmonix reach those 5,000 downloadable tracks in Rock Band this year... or eventually.

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http://globalblognetwork.blogspot.com/2009/07/blogger-sentenced-for-leaking-g-n-album.html

http://globalblognetwork.blogspot.com/2009/07/internet-service-providers-not-keeping.html

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http://globalblognetwork.blogspot.com/2009/07/internet-service-providers-not-keeping.html

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http://globalblognetwork.blogspot.com/2009/06/microsoft-to-eliminate-need-for-game.html

http://globalblognetwork.blogspot.com/2009/07/big-media-seek-21st-century-business.html


Source:

http://kotaku.com/5317012/rock-band-network-lets-anyone-upload-their-music-launches-this-year

Tags:

Rock Band, MTV Games, Harmonix, Xbox 360, Billboard, Playstation 3, Wii, Rock Band Network, XNA development platform, Activision's "GH Tunes", Guitar Hero World Tour, Global IT and Business News,

Posted via email from Global Business News