April 16, 2008

Google to be aggressive in tChina

This article from the Silicon Alley insider, by way of the Wall Street Journal, tells us of Google's plans for the burgeoning Chinese web market. Google has made significant gains on the Chinese search leader Baidu, however Baidu still owns 60% of the market, although Google plans to overtake it within 5 years.

“Google accounted for 26% of China's Internet-search revenue in the fourth quarter, up from 17% a year earlier, according to Beijing research firm Analysys International. Market leader Baidu.com's share of the market rose to 60% from 58%.”

"Many Internet users in China are more familiar with Baidu, which started earlier in the country and which attracts users in significant part by facilitating easy access to free music."

"Eric Schmidt said last year that Google would be the China market leader within five years. At a conference in Boao, China, this week, the president of Google China, Kai-Fu Lee, appeared to agree with Eric--sort of. Certainly, we would like to aspire to be a market leader in five years," Mr. Lee said Monday on the sidelines of the Boao Forum for Asia.

Perhaps this is Google's preferred method of single-handedly combating the encroachment of Chinese Sovereign Wealth funds into the US market :) (http://globaleconomicpulse.blogspot.com/)


http://online.wsj.com/article/SB120819705705713365.html?mod=technology_main_whats_news

http://www.alleyinsider.com/2008/4/google_we_re_going_to_crush_baidu_in_china_we_think_

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